TV type appliances to the countryside: farmers should be considered long

Sun, 2010-08-01 09:05

Category :

Author：yaya

Recently, under the unified arrangements of the State Council, benefiting hundreds of millions of farmers

Appliances to the countryside

Financial subsidy policy is in full swing, and subsidies ranging from the original 12 pilot provinces (autonomous regions and municipalities) spread across the country, the category also widely involved in

TV

,

Refrigerator

,

Washing machine

,

Mobile

, Motorcycles, computers,

Air conditioning

And other kinds of everyday household appliances. In the current economic situation, the policy is undoubtedly an important measure to promote domestic demand, its role is tantamount to the beginning of winter field "Ruixue." The settlement of trade surplus brought rapid growth to "stimulate domestic demand" problem; the other hand, a long time to resolve the majority of rural holdings in home appliances, compared with the urban areas of extreme backwardness. However, home appliances to the countryside to work in the implementation, we also noted a number of issues worth exploring.

To TV products, for example, digitization is

TV

Industry trend. According to the analog TV to digital TV conversion program requirements until 2015, the state will close the analog signal transmission. Generally speaking, digital TV usually landed households in three ways, namely, terrestrial digital television broadcasting, cable digital television and direct broadcast satellite. In our most rural areas, digital cable television installation and maintenance costs due to higher coverage rates are very low. The only cable and direct broadcast satellite radio and television coverage of the mountain can not use government to ban the installation and use of personal live satellite. Terrestrial digital TV broadcasting because of its low cost, wide coverage, easy to maintain, in the vast rural areas is the most economical and practical way. Therefore, after 2015, through a wireless terrestrial digital TV to watch digital TV programs, will be in most rural areas, one of the main viewing mode. At present, there is no winning with all the products in the wireless digital TV reception capabilities of television. In other words, by 2015, those who do not have the wireless digital TV reception will be because they can not independently receive and process TV signals, and can thoroughly reduced to display. Of course, difficulties also exist, the current price of terrestrial digital television products mostly in the yuan and the current state regulations the provisions of such successful product selling price does not exceed 1,500. But this year is 2009, from 1015 there are six years, we are not the simple farmers to think about the long-term interests? After all, as a large color TV, in fact, far more than 6 years with a life.

Expansion from the first version of "home appliances to the countryside" policy can be seen, household electrical appliance enterprises in rural market from last year's hesitation into today's active attacks, including

TCL

, Changhong, Panasonic, LG and many other leading brands of domestic and foreign competition are from the city into the countryside. So many brands and responsible corporate citizen with. Believe that integration of resources, industry chain parties will jointly offer capability through immediate and long-term problems can be addressed simultaneously. And walking in front of the community as responsible corporate citizens, its brand image and product will stand out.