The importance of having well made, high quality, professional pop up displays for your trade show booth cannot be overestimated. The displays are probably one of the first things that potential customers will notice; if your display is substandard, it is unlikely that people will take you seriously and you could be doing your business more harm than good. The first step is to see how many displays you need and what size they should be. A lot depends on the size of the booth. It is important to measure the booth as soon as possible and decide what will go where. You will most likely need a display table up front and then some display shelves towards the back. You could have a pop up display on either side of the booth, or set up a display on one side and a brochure rack on the other. Some companies...