If you have one or more web sites, you always want visitors, or so called traffic, to your site. Today, most traffic is controlled by the search engines. How do you get the search engines to send you traffic? Most people will tell you to write great content, have a descriptive title, and that's what the search engines want. Well, that is only a small part of it. The most important things that search engines look for are links to your site. Each is seen as a vote confidence.