If you're starting a new blog, or looking to increase the readership of an existing one, you should at least consider letting your blog speak for itself. As most people think of a blog as inanimate, this may seem at least a little alien sounding, but it will greatly help your blog to tell the message you intend. For some people, their blog is sort of an alter-ego, for others, an unemotional series of articles. Like it or not, your blog will be speaking, you might as well let it speak for itself.