To get your website noticed by potential clients (in other words, having these clients stay on your site instead of clicking away the moment they land there), you must first know who your potential clients are. For example, if you have a product especially designed to help women who have reddened hands no matter how much hand cream they use, your website needs to be directed at this very specific subset of all women - the subset that truly needs and wants your product - and not every woman between the ages of 18 and 64.