Countries like Canada and Australia have shown that it is possible to "buy"gold medals. Is this the best use for taxpayers dollars when so many people are unfit? Would the money be better spent providing opportunities for more people to be active rather than just an elite few?
The anticipation of the Beijing Olympics was palpable - and the spectacular opening ceremonies, at the impressive Bird's Nest, proved it was well worth the wait. Yet the ideals of the summer games are also well represented behind the scenes.
Omega has been the official timekeeper at 22 Olympic games. A partnership forged on the shared desire to record for future generations the valiant attempts of the young men and women of the world to go faster, higher and stronger.