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Book Marketing

What Fonts Are Most Books Printed In?

Most of the books are printed in Times New Roman. But in certain cases, books for the children have been published in the Arial. There are plenty of fonts available and one can get carried away, but to decor the book and provide a substance, most suitable always used from ages is the times new roman. It was in practice and use that is why in the late 19th century after the invention of computer, this font was also programmed.

The Secret to Successful Keyword Research

As any Search Engine Optimization expert will tell you, Keyword research is a funny animal. The type of keyword research you do will vary, depending on how you're using the keywords. Article research, for example, will be much different than keyword searches done for websites - mostly because people are searching for different types of words depending on what they're going after.

Private Label E-books

By now the craze of Private Label E-Books has hit web sites and is a fast and upcoming way to make money fast. Private Label Rights are what you get when you want to change something. You can buy a product and make it your own by changing the wording, coloring etc. as long as there is no plagiarism it is all legal and above board.

Everything is Your Resume

We have to be careful what we share, what we say, and the footprints we leave online. A bad first impression is tough to recover from and in some cases it might not just mean a lost sale but a lost media opportunity. Here are a few guidelines to consider when forging your success online!

New Ways to Find a Publisher

The Internet has really leveled the playing field when it comes to getting published, getting noticed, and building a platform. With some marketing and careful effort, you can build your platform/audience base, and gain some much needed attention for your work.

Nobody is Born Famous - Book Marketing is Hard Work

Something like only 3% of authors actually makes a living on their writing alone. Most of us make more money doing consulting, speaking or whatever else and the writing, i.e. our book, is our business card.

Is Anyone Listening? Eight Tips to Help You Market in the Age of New Media

It's not harder to get media; in fact, with so many stories and so many ways to get your news, the choices can seem endless. That's why aside from abiding by some of the new rules I've outlined here, you want to have a plan as well. Planning your strategy and then realizing that a few core areas of focus are key to success can help turn a so-so campaign into a wow-'em program.

Marketing Secrets of a Bookstore

For the savvy author, a bookstore is a great way to not only get to know your market, but to research your competition and get a better understanding of the sales space. This is one of the best and least expensive ways to do your market research.

From Book to Bestseller - What it Takes to Crack the List (And Why You Might Not Want To)

In the past 15 months, we've had 10 books on the bestseller list. When I say "bestseller" I mean major lists: New York Times, Wall Street Journal, et al. Still, even after numerous books and a variety of lists, the "list" itself still confounded me, so I decided to do a little research to find out what it really takes to hit a list.
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