Dhiren Kapadia, who runs a travel agency in Mumbai, bought a Reliance Tab last month. “I couldn’t afford a device that costs upwards of Rs 25,000, and in addition to the charges of data usage,” he says. Kapadia zeroed on the Reliance Tab, that cost him Rs 12,999 and for Rs 4,500 as advance annual data rental, he is now entitled to 1 GB 3G data per month. “It’s a very affordable deal for me,” Kapadia says.